Ford Motor Co. sold roughly 9% more vehicles in July compared to the same time last year, boosted by the continued popularity of the Dearborn, Michigan, automaker's trucks and SUVs.

Ford sales so far this year are up 7%, with more than 1.3 million sold in 2025 versus about 1.2 million in the first half of 2024. Trucks remain Ford's top sellers, accounting for nearly 60% of total sales, followed by SUVs at 40%.

Ford spokesperson Said Deep attributed sales growth over the past five months in part to employee pricing discounts offered this spring to entice buyers during peak tariff panic buying.

Ford sales growth follows rough second quarter profits.

The company lost $36 million between April and June, which executives attributed primarily to special charges related to a field service action and expenses resulting from the cancellation of a three-row all-electric SUV that was expected to remain unprofitable for an extended period.

In August, the company said it would write off as much as $1.9 billion for the cut program.

Ford also on Wednesday ramped up projected losses from import taxes to $2 billion. In May, Ford estimated a $1.5 billion impact.

The new guidance projects its annual operating income to be between $6.5 billion and $7.5 billion, down from the forecast it suspended this spring of $7 billion to $8.5 billion and lower than the $10.2 billion result in 2024.

Ford sales of its electric fleet dropped about 10% compared to last year, from roughly 52,000 to more than 47,000. Sales of the electric F-150 Lightning are down about 14% so far this year, and electric commercial vehicle sales decreased 40%.

Ford's poor EV sales come during an expected surge in buying, as drivers hurry to get the $7,500 tax credit before it expires at the end of September.

The company instead saw hybrid vehicle sales jump 25% compared to the same time frame last year, signaling the popularity of an alternative to gas-powered vehicles without the baggage of range anxiety.

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