Lorraine Ali: From late-night TV to viral memes, Kristi Noem was the gag that kept on giving. What now?
Published in Entertainment News
LOS ANGELES — A moment of silence for all the comedians, late-night-show writers, political satirists, memers, animators and random influencers who just lost a wealth of inspiration.
Kristi Noem, Homeland Security secretary, was fired Thursday by President Donald Trump, ending the 13-month tenure of a political figure whose bravado, cruelty, incompetence and commando cosplay inspired more wickedly funny material than Dick Cheney, Sarah Palin and Sean Spicer combined.
Social media’s so-called ICE Barbie, the first Cabinet secretary to leave the Trump administration during the president’s second term, was a font of material for “South Park,” “SNL,” late night and thousands more sketch artists, impersonators, musicians and everyday trash posters. She never disappointed, unless you were looking to her for feasible, humane immigration policy enforcement.
Drama and spectacle marked her brief career, from posing in front of a packed holding cell at El Salvador’s maximum security prison CECOT, where the DHS had shipped and detained deportees, to casting herself as an agent of action in multiple ICE raid videos. Donning a big gun and long, flowing locks of hair, she insinuated herself into operations, vamping for the camera in a bulletproof vest while masked agents rounded up fellow humans like cattle.
Grim, to be sure, but at least she contributed a shred of comic relief (unintended, of course) to our new, sad reality of federal agents invading American cities and abducting people off the streets, out of their cars and from their homes.
“South Park” skewered Noem in unprintable ways. “SNL” brought back Tina Fey to play Noem. Dressed in a lavender pantsuit, too much makeup and brandishing a massive firearm, she introduced herself as “the rarest type of person in Washington, D.C.: a brunette that Donald Trump listens to.”
The endless stream of memes across social media date back to 2024, when in her memoir Noem recalled shooting and killing her 14‑month‑old dog, a wirehaired pointer named Cricket, after deciding the dog was “untrainable.” Gov. Gavin Newsom later trolled the DHS and Noem with a meme captioned “Kristi Noem’s Dog Obedience School: She’ll Treat Them As Good As She Treats Brown People.” The mock ad featured a smiling woman holding a gun and kneeling beside a dog.
If it seems cruel, consider that the DHS posted holiday-themed deportation memes around Christmas, proclaiming that federal agents were stepping up removals “for the holidays,” with a “holiday deal” offering a free flight and $1,000 to those who self-deport. One X post featured an AI-generated image of federal agents in Santa hats with the caption, “YOU’RE GOING HO HO HOME.”
Noem’s dismissal comes on the heels of two congressional hearings this week where she was questioned about her response to the ICE killings of U.S. citizens Renee Good and Alex Pretti in Minneapolis (she incorrectly called Good a domestic terrorist and claimed Pretti was involved in an act of domestic terrorism). She was grilled about the department spending $172 million for the purchase of two jets, the nature of her relationship with top DHS adviser Corey Lewandowski, and her $220 million DHS ad campaign starring none other than Kristi Noem. She testified in the hearings that Trump approved the ads. He said he knew nothing about them.
Her firing triggered an immediate rush of snarky content across social media, and a sharp a comment or two from prominent politicians. “Shouldn’t let the door hit her on the way out,” said Illinois Democratic Gov. JB Pritzker.
But all is not lost for those needing a laugh at Noem’s expense, or at the expense of the DHS, for that matter. The president said Thursday that Noem would take on a new, freshly invented role: Envoy for The Shield of the Americas. He described the position as one that will lead “our new Security Initiative in the Western Hemisphere.” The job title and description already sound like the basis for a villainous political satire, without even trying.
And for the new guy taking the post? He’s Sen. Markwayne Mullin, R-Okla., a former MMA fighter. Let the memes begin …
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(Lorraine Ali is news and culture critic of the Los Angeles Times.)
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