DETROIT — The style and workwear durability of Carhartt, another iconic Motor City brand, is coming to Ford Motor Co.'s flagship F-150 for the 2027 model year.

Building off their shared heritage as family-influenced brands with century-plus roots in the Motor City, the Dearborn-based companies unveiled the pickup on Tuesday. Similar to the Carhartt Super Duty revealed earlier this year, the F-150 Carhartt nods to the clothing brand's signature design, creating a product that complements the "Built Ford Tough" mentality found in the F-150 and the dependability and trust that the workwear brands prides itself on.

"The package is built for those who demand durability without sacrificing style," said Ben Ewy, Carhartt's vice president of design, research and development. "It brings a bold, rugged aesthetic to every corner of the truck, building Carhart-inspired design, work-ready bed protection and durable interior details with the F-150 capabilities customers count on every day."

The Carhartt Package is available for $4,195, with the vehicle starting at $62,660, plus destination and delivery. Deliveries will begin in early 2027. Ford plans to build to demand.

Like the Super Duty Carhartt, the F-150 features badging of the brand, including in the sprayed bedliner, along the rear and sides, on the seats, and of course — like Carhartt's shirts and coats — over the vehicle's heart, its engine.

"Throughout, we honored Carhartt's philosophy of a whisper, not a scream," said Bhavna Mistry, Ford color and materials design specialist. "Every decision is purposeful. Nothing decorative, everything earned, built by keeping customer in mind."

Brown fabric on the seats is engineered as commercial grid for durability and abrasion resistance. It takes inspiration from the duck canvas for which Carhartt is known, with a contrast panel that you would see on their work pants. The seats also feature the brand's triple stitch seams. And a tool box influenced the texture of the truck's floor mats.

The F-150, however, doesn't have the Super Duty's Detroit manhole cover-inspired wheel design. The 20-inch wheels instead take influence from worksite geometrics like steel I-beams.

The package is offered on seven exterior colors: Agate Black, Oxford White, Carbonized Gray, Marsh Gray, Neptune Blue, Desert Sand and Wild Green.

The crossover between Ford truck drivers and Carhartt wearers is heavy. The partnership offers a "halo effect" that complements the top-selling truck in the United States and highlights the trendy, privately-owned workwear brand that was founded in 1889 in Detroit and is headquartered in Dearborn.

Carhartt's popularity has skyrocketed amid a greater "blue-collar chic" trend, becoming last year's top winter apparel brand, supplanting The North Face, according to market researcher CivicScience Inc. Ford is looking to reap that cool — and higher margins from in-demand, pricier off-road trims.

"F-150 pulls a trailer from a worksite on Monday and heads Up North for a camping trip with their family on the weekend," Mistry said, "just as Carhartt customers wear overalls during the week and a fleece-lined sweatshirt by Saturday. This collaboration was inevitable."

Carhartt also has collaborated with Ford on an apparel collection. The brands have a long history together. With the help of the Henry Ford Museum of American Innovation, a receipt from a 1927 order by Ford of Carhartt overalls for factory workers at the Rouge Assembly Complex was found. Historical records there also identified that Henry Ford and Hamilton Carhartt, the founder of the apparel manufacturer, met at least once on a boat.

They even dabbled in each other's industries, with Carhartt having produced and sold vehicles at one point and Ford running a clothing store. Other partnerships touched on NASCAR and Bronco II.

A conversation between Carhartt's Hubbard and Ford CEO Jim Farley at last year's Ford Pro Accelerate symposium at Michigan Central on the essential economy resulted in the partnership announced at the Detroit Auto Show, the executives previously said. Beyond the products, the partnership also has included financial support for technician training through Ford Auto Tech Scholars and the opening of Detroit ToolBank, a nonprofit that leases tools to community partners, churches, schools and other organizations.

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